Marketing & SEO is one site-wide home for your analytics, verification, structured data and custom tags — the essentials that would otherwise be scattered across several plugins or hard-coded into a theme.
Where: WP Admin → Tiger Elements → Tools → Marketing & SEO.
Analytics & verification
- Google Analytics 4 — enter your
G-XXXXmeasurement ID; Tiger validates the format and outputs the tag safely. - Google Tag Manager — enter your
GTM-XXXXcontainer ID and both the head snippet and the body-opennoscriptare emitted for you. - Site verification — Google Search Console and Bing verification meta tags.
SEO basics & schema
- Base schema — site-wide Organization structured data (name, logo, social profiles) so search engines understand your brand identity.
- Default meta — a fallback meta description and Open Graph image, plus per-context noindex controls.
- robots.txt — edit the virtual robots file.
- 404 redirect — send not-found URLs to a chosen page instead of a dead end.
Custom site tags
Raw <head>, body-open and footer boxes let you inject anything else — a pixel, a chat widget, a verification snippet. (These same boxes are surfaced on the Custom Code screen; they share one setting.)
Security
The structured fields (GA4, GTM, verification, schema) are validated and escaped before output — a malformed ID simply isn’t emitted. The raw-code boxes inject markup verbatim, so they’re writable only by admins with the unfiltered_html capability, the same gate WordPress uses for raw HTML. Saving requires admin rights and a nonce.
Troubleshooting
My GA4 tag isn’t firing.
The ID must match the G-XXXXXXX format exactly — a wrong prefix is rejected and nothing is output. Verify in your browser’s network tab that gtag loads, and clear any page cache after saving.
Two Organization schema blocks appear.
If a dedicated SEO plugin already outputs Organization data, disable one source. Emit structured data from a single place to avoid duplicate-schema warnings.
My custom head code won’t save.
Raw-code boxes need the unfiltered_html capability. On multisite that’s limited to super admins; a regular site admin has it by default.